Adidas Brings the Craziest Concept to Market

There are plenty of different brands of footwear in the world, especially when it comes to athletic shoes, but when you take a look at the Adidas Adicolor you will see that the Adidas brand is dedicated to really expanding what we expect from our shoes. The first Adicolors came in a wooden box and were simply plain, blank white shoes with nothing on them. If you are thinking this was a shock to those who found them in stores you are absolutely right. People had no idea what to do, but if you checked out the product you saw that you got paints and brushes, too so that you could actually decorate your own pair of shoes. This was the design crazy 80’s so people loved this concept and as a result we are now seeing this style of shoe being brought out once again.

If you can think back, you will remember another big deal back in the 80’s and that was a little song called ‘My Adidas’ by the pioneering East Coast hip hop group Run DMC. They’d written this song because they had been attacked lyrically for loving the Adidas Superstar. They wanted to wear the same shoes they wore in the streets on the stage and a great number of other artists at the time were into making fun of this concept, but even after so long this song still catches on whenever its played at a hip hop venue so you know people still agree with the rappers.

Finding the best deals on Adidas shoes is easiest to do if you look at the shops on the web because that’s where prices are always lowest.